Goldwind

Case Study

Exclusive Stand Builders for Goldwind

Client Details

 

How it all started

Early 2018, Goldwind approached us to build a fully custom booth for them, they were the major sponsors for the event (Australian Clean Energy Summit) and they wanted to have a clean looking stand that looked professional which can effectively display their branding and messages about their primary product – wind turbines. After several concepts and some tweaking, we landed on final design and price point which they were absolutely stoked about. It was clear that this was the beginning of a long term working relationship with the client, both our values were aligned and communication was effortless. UCON was again appointed the stand builders for their next event in 2019. 

 

Impact of Covid-19

Unfortunately, the event in 2020 had to be cancelled due to covid-19 therefore, there was no booth for that. In 2021, we were full steam ahead – booth was designed and approved – we even had all the stand components built ready to go. A couple of weeks before the event we were then told the event was pushed out to 2022, it was a disappointment to the whole exhibition industry, again – but not much we can do about that. The booth remains in storage with UCON until the next event, we have made arrangements keep everything as is for the time being and if any changes are required for the next event we will run through options with the client. They were happy with the way we handled things and reassured us they are committed to stick with UCON as their exclusive stand builders.      

Goldwind 2018

Goldwind 6×4 – Australian Clean Energy Summit – Sydney ICC

Project Brief

Goldwind had clear goals in mind and this really helped the early stages of the design process. They wanted a simple booth which was open and welcoming with functional zones – it was a priority to create an environment which allowed their clients to relax with beverages ready to go. Goldwind was also one of a few stands there that opted for a full custom booth so they wanted to make sure their brand stood out and was integrated with the booth design. 

 

How we achieved it

  • Raised Flooring to conceal all cabling and avoid any trip hazards.
  • Blue carpet tiles on top which provides a softer surface to walk on and matched their branding. 
  • Unique TV displays to create a point of difference.
  • Overhead curved structure to create emphasis for Goldwind branding. 
  • Zone for lounge chairs for relaxed seating and zone for bar stools for casual conversations.
  • Large bar fridge to satisfy clients thirst as required. 
  • Preassembly in factory to ensure everything works and will run smoothly onsite.
 

Goldwind 2019

Goldwind 6×4 – Australian Clean Energy Summit – Sydney ICC

 

Project Brief

In 2019, Goldwind reached out to us again and wanted a new booth design (their intention is to have something different every year). This time around they came to us with a reference, booth design which they liked the look of and wanted to try something similar (having this helps streamline the design process much faster). They were provided extra space (additional to their 6×4 booth space) from the venue which they had a choice to utilise and they had a thought of perhaps adding some sort of interactive component next to their booth which will encourage clients to visit and get involved in some sort of activity. On top of all this, they needed a space for a VR station and still wanted to maintain a nice open booth. 

 

How we achieved it

  • Fully functional mini golf zone with Goldwind branding printed on carpet.
  • Raised Flooring to conceal all cabling and avoid any trip hazards.
  • Carpet tiles on top which provides a softer surface to walk on and release pressure on feet.
  • Unique TV displays to create a point of difference.
  • Overhead curved structure to create emphasis for Goldwind branding. 
  • Zone for lounge chairs for relaxed seating and zone for bar stools for casual conversations.
  • Combined large bar fridge with VR station to maximise open space. 
  • Preassembly in factory to ensure everything works and will run smoothly onsite.

Goldwind 2021

Goldwind 6×6 – Australian Clean Energy Summit – Sydney ICC

Project Brief

The first half of 2021 was when exhibitions started to make a come back, Goldwind got in touch with us early as they were eager to get back to the norm where people could meet face to face again. It was a similar approach to the booth in 2019, their counterparts exhibited overseas and they wanted to replicate part of a much bigger stand – this time the space was upgraded to a 6×6 for 4 open sides. Goldwind wanted to keep it booth nice and open, but this time more to a human scale – they did not want something that was too high or overpowering. This time more emphasis was put on open space and creating zones for discussions and work. Unfortunately, 2 weeks before the event – it got called off (due to covid-19) and is now in storage for a year so we’ll have to wait for this one!

 

 

How we achieved it

  • Raised Flooring to conceal all cabling and avoid any trip hazards.
  • Light grey carpet tiles on top which provides a softer surface to walk on and to match a warmer colour palette.
  • Angled storage room which is directed towards the entrance, effectively highlighting Goldwinds presence.  
  • Overhead curved signage that comfortably fits around Goldwind logo.
  • Zone for lounge chairs for relaxed seating, zone for bar stools for casual conversations and zone for work space in the corner.
  • Large bar fridge was a must as it performed effectively that past couple of years.
  • Chamfered corners to the storage room to soften the edges. 
  • Preassembly in factory to ensure everything works and will run smoothly onsite.

Gallery

"I’ve had the pleasure of working with the UCON Exhibitions team for the past year. The team came highly recommended and certainly performed to expectation.

I found the team highly skilled and knowledgeable, and this was very important to us as first time exhibitors at a major industry conference."

 

KRISTINA SOKOLOVSKA

MARKETING MANAGER | GOLDWIND AUSTRALIA PTY LTD

Conclusion

You never really know what to expect until you start exploring and researching what possible options you have. Whether it is a unique booth design or you have a firm budget you need to stick to, it all starts with taking that first step to making contact with a stand builder, reach out to the team at UCON Exhibitions to have an initial discussion so we can figure out the best way we can assist you with the success of your exhibition at your next event! 

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