Case Study for Best Case Scenario - Find out how it all started!
Client Details
How it all started
Best Case Scenario first approach UCON for just walling, one of their primary clients (Microsoft) was looking for some sort of portable walls (which has the flexibility to be moved around and interchangeable graphics as required). They gave us the brief and we responded back to them quickly with a couple of options. Long story short, Best Case Scenario was very happy with the way we were able to provide visual images for them present to their client, they were also very satisfied with the way we communicated and responded to any questions they had throughout the process. The final product was executed as expected and with no surprises at the end, all parties were happy with a successful first project.
Best Case Scenario then approached UCON again to see if we had hired options for a small booth at UTS – again we quickly drew out some options and offered some pricing along with it, they managed to win that job as well (this was Microsoft 4×2 at UTS). Then we quickly started to get some bigger projects from BCS, it evolved from simple booths to full custom booths with events happening in different states. From there, we have developed a very strong working relationship with Best Case Scenario, we are both on the same page with priorities and we have proven to them that we can get the job done, without any issues.
Unfortunately, there was a slow down in 2019 with covid-19 (which impacted the whole exhibition industry) – we are confident the exhibition industry will pick back up and we look forward to collaborating many more projects with Best Case Scenario.
Military Communications and Information Systems (MilCIS) – Canberra 2019
Project Brief
Microsoft was sharing this booth with their partners, so part of the brief was to split the space so they could share the booth with their partners. They provided us a reference image of something similar they’d like to achieve with the timber which gave some warmth to the overall stand. We took that and developed it to fit all their necessary components of the booth to make it as functional as possible while at the same time creating visual interest which aligned with their brand guidelines to attract customers to their booth.
How we achieved it
International Mining and Resources Conference (IMARC) – Melbourne 2019
Project Brief
Due to the larger booth size and the island configuration (4 side open), it was critical to make sure Microsoft was identifiable from all sides. The client also wanted to incorporate several zones into the stand: reception area, lounge area, HoloLens area, space for their train model and space for their hub – with all these spaces in mind they also wanted to keep the booth as open as possible.
How we achieved it
MAV Technology Conference – Melbourne Marvel Stadium – 2021
Project Brief
Microsoft booked a small 6×2 space and wanted to make the most out of it, while wanting to highlight different products on their own individual plinths. This booth was fabricated just before the event got postponed due to covid-19, therefore it was stored for several months until the event was safe to proceed.
How we achieved it
Microsoft Corporate Office – Sydney CBD – 2019
Project Brief
This was our very first project with Best Case Scenario for Microsoft, they required portable walls which had the flexibility to move the walls and interchangeable graphics. We started off by presenting the different options they wanted to look at and the pricing involved. The visual images we provided really helped with their understanding of how the finish product would look and ultimately informed of the most suitable option to proceed with.
How we achieved it
Miscellaneous Conferences – Sydney – 2019
Project Brief
Microsoft wanted to have a presence at several smaller events which were located in various venues such as UTS and hotels throughout Sydney. We had a mixture of hired items and custom fabricated items to make it as cost effective as possible for them while maintaining a professional finish.
How we achieved it
Australian Local Government Association (ALGA) – Canberra 2019
Project Brief
The location of this booth has only one side open, this made it critical to ensure the booth layout is as user friendly as possible. This booth configuration becomes a challenge if there are too many products on display, Microsoft played it smart and kept product display to minimum so that visitors primarily focus only on the one or two hero products on display without getting distracted by a tight enclosed space.
How we achieved it
RegTech – Sydney 2019
Project Brief
Due to covid-19, this event was also cancelled therefore we did not get to build it onsite – but all components were already fabricated and ready to go. Similar to the brief for the MAV Technology Conference, Microsoft booked a 3 side open booth and wanted a plinth to highlight each of their products plus a workshop table which they can use for discussions and display some promotional cups on the side.
How we achieved it
Miscellaneous
Project Brief
Microsoft was looking to attend multiple smaller events to market their “Microsoft Teams” app and required branded stands. Best Case Scenario provide us a list of items they were looking to order in a tight timeframe, so we suggested to go with tension fabric components which we can turn around quick and can be installed by their own staff (eliminating the requirement of booking in builders to do the install and dismantle) – not to mention they can come with carry bags so can be easily reusable for future events.
How we achieved it
"What a joy it is working with UCON. As an Event Management Agency, they provide excellent designs and builds that exceeds our clients expectations - everytime."
STACEY HUTCHINSON
SENIOR EVENTS / OPERATIONS MANAGER | BEST CASE SCENARIO
We always welcome collaboration with event agencies and we have worked with many in the past – working with Best Case Scenario is one of our highlights as we have developed a common ground between us and has streamlined a productive workflow which enabled us to power through each year with more and more projects together. Regardless if you are an event agency or direct business owner, feel free to reach out to us at UCON Exhibitions and we would be delighted to discuss how we can work on future projects together so we can both grow.
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