Expo Blog

Knowledge is Power | Make Informed Decisions

We are Australia’s leading exhibition stand builders and designers. We have taken our experience and industry knowledge to create reading material that will provide you tip and tricks to aid you in your path for exhibition success.

Exhibition Blog by UCON

UCON Exhibitions has over 5 years of experience designing and building impactful stands and booths.
If it is your first time looking at exhibiting at an event or just looking to find ways to take your exhibition to the next level, this one is for you.

Exhibitions is such a powerful marketing strategy that has potential to sky rocket your business, but it is not something that can be executed overnight – it requires research and experimentation to test ideas and see what works and what doesn’t. There are however, basic fundamentals that every exhibitor should know and so much more. Have a browse to get yourselves prepared so you can professionally dominate at your next event!

Custom expo stand hanging banner and people walking around with speed lines

Top 9 Reasons for a Custom Exhibition Stand

Top 9 Reasons for a Custom Exhibition Stand Here are our Top 9 Reasons for a Custom Exhibition Stand – its a no brainer! Exhibition or trade shows are a great opportunity for your business to gain recognition within your industry and to get that valuable one-on-one time with a lot of potential clients. You might […]

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Custom expo booth showing white product display units

5 Main Types of Exhibition Stands

5 Main Types of Exhibition Stands Lets break down the 5 main exhibition stand types so you can make the right decision! There are 5 exhibition stand types you can choose from and the criteria for you to select which is the most suitable option for you will usually come down to cost and your […]

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Trade show booth surrounded by large crowd

Tactical Guide to Trade Shows

Tactical Guide to Trade Shows Looking for a tactical guide to trade shows? Here is our Checklist for your next Event! Trade shows and exhibitions are a great way to meet prospective clients and generate leads. They provide amazing opportunities to present your products/services and attract attention from the media, clients, and even new investors.  […]

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Inside a busy trade show Top Tips For First Time Exhibitors event full of excited visitors

Top Tips for First Time Exhibitors

Explore the world of Exhibitions, here are our First Time Exhibitor Tips from Industry Leaders! To succeed in Exhibitions and Trade Shows, it requires thorough planning and long-term vision to make the most out of the short timeframe that is schedule for you to showcase your company to everyone. It can either be very simple […]

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How Much Does an Exhibition Stand Cost

How Much Does An Exhibition Stand Cost How much an exhibition stand cost and how should I budget? Let’s break it down! A custom exhibition stand is a combination of many components and based on the detail of brief provided, there can be countless design outcomes that achieve the different results – therefore it is […]

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Top 15 Mistakes Exhibitors Make

Top 15 Mistakes Exhibitors Make Here is our list of top mistakes we often see exhibitors make, are you making any of them? As an exhibitor there are so many things that can affect the decision-making process, and this can impact the overall budget and design of your booth. It is all about finding the […]

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Why Trade Show Entertainers Are a Bad Investment?

Why Trade Show Entertainers Are a Bad Investment? We’ll run through what show entertainers are and dive into their effectiveness at Trade Shows. When exhibiting, you will need foot traffic to your booth and in order to do this you will need something to capture the attention of your audience that gives them a reason […]

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Top Body Language Tips for Trade Shows

Top Body Language Tips for Trade Shows Increase your chances of converting with our trade show body language tips! First impression matters and as a visitor at a trade show, their decision would be based on how inviting a booth looks collectively which means as an exhibitor you are part of that package. There are […]

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Top B2C Trade Fairs in Australia

Top B2C Trade Fairs in Australia Want to reach Consumers? Exhibit at these B2C Trade Fairs in Australia! Trade fairs are primarily classified as B2C (Business-to-Consumer) and at these events, there are no limitations to who can attend – from business owners to the general public which means there is usually very high foot traffic […]

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Virtual Events Trade Shows

Top Reasons why Virtual Events don’t work and Trade Shows will never die Virtual Events or Trade Shows? There is only one answer. If I were to tell you that you have been invited to a virtual event, does that excite you at all? Didn’t think so. Off the bat, as a visitor even just […]

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Shell Scheme Stands Explained

Shell Scheme Stands Explained We will explain what shell scheme stands are and what you need to do to differentiate yourselves from your competitors! Shell schemes are often considered the most cost-efficient pathway for exhibiting at an event, but it will risk your visibility and because of the basic visual appearance, it usually gives a […]

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Top Ways to reduce the cost of your Exhibition Stand

5 Ways to reduce the cost of your Exhibition Stand Want to reduce your exhibition stand cost? Read on! Exhibition stands can end up very costly based on the information you provide to your stand builder and their capacity to execute the complexity of the project. Each stand builder will have their own manufacturing methods […]

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Custom expo booth at trade show with curved corners

Why Expos are Crucial for Start-Ups

Why Expos are Crucial for Start-Ups If you are a start-up and still have not exhibited at expos, this is for you. Establishing trust is one of the important factors for a start-up company to master and having a physical presence at expos will do just that plus much more. Exhibiting at an expo gives […]

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How to Budget for your Next Trade Show?

How to Budget for your Next Trade Show? The trade show budget breakdown so you can stay on your ‘A’ game! It’s the question that most exhibitors ask, how much should we budget for our next trade show? We’ll you are in the right place as we will be dedicating this article to discussing how […]

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Technology Behind Exhibition Stands

Technology Behind Exhibition Stands How do we streamline our processes with the power of technology for exhibition stands, check it out! Technology plays a big part in projects and especially in the exhibition industry, it helps streamline processes such as design, production, and project management – it’s how we stay in control and ensure nothing […]

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Top Myths about Trade Shows

Top Myths about Trade Shows To succeed, risks are meant to be taken, don’t get distracted away from your goal by these common exhibiting myths! There is no doubt that trade shows work and are regarded as highly valuable by exhibitors who do their thorough research and are prepared with their strategy before, during and […]

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How to Boost your Exhibition Stand

How to Boost your Exhibition Stand How to boost your exhibition stand and how to make the most out of your expo booth! Exhibition or trade shows provide a very exciting platform for companies to gain great exposure and expand their network, whether you are a start-up or established in the industry. It puts companies […]

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Top Booth Staffing Tips

Top Booth Staffing Tips Here are our top booth staffing tips to help you succeed at expos! Finding the right booth staff is more important than you think, they are the face of your company and everything they say will be on behalf of you and your prospects will base their decision whether or not they will […]

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Top Skills for Success with Trade Shows

Top Skills for Success with Trade Shows We’ll run through what are the top trade show skills required to master to ensure a successful event! Trade shows are complicated if you are unsure about what you are doing and can often lead to overpaying if you are not organised with your planning. If you are […]

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Different Types of Exhibition Companies

Different Types of Exhibition Companies Here is a guide that will determine the different exhibition company types in the exhibition industry! There are several exhibition company types, each specialising in a particular service. All the popular events are hosted in top exhibition venues such as Sydney ICC and MCEC, then you have the event organisers […]

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Advanced AV Guide for Exhibitions

Advanced AV Guide for Exhibitions Utilise our advanced AV guide to Exhibitions to maximise aesthetics and functional aspects of your booth! This is our advanced AV guide for exhibitions and to start off with, there are a heap of audio-visual equipment that you can utilise at your next exhibition, they can be as simple as […]

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Top Exhibition Stand Design Tips

Top Exhibition Stand Design Tips We have compiled our top exhibition stand design tips to help you create an impactful booth! One of our top exhibition stand design tips is prioritising the important goals you want to achieve out of your event, the are so many designs that can be proposed if the brief is vague. […]

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Experiential Marketing Explained

Experiential Marketing Explained What is experiential marketing? Learn more about it now! Experiential marketing in a nutshell is a type of interactive marketing technique that involves direct face-to-face communication with end users, and this could be the missing link in your marketing strategy. Typical marketing strategies work off the online platform, which means the consumer […]

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How to tell if the Trade Show is dead?

How to tell if the Trade Show is dead? How to know if your trade show is dead and time to move onto another. Not all trade shows perform the same and it is important to evaluate whether the ones you have participated in are still yielding the returns you are expecting. Trade shows aren’t […]

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Exhibition Stand Materials & Finishes

Exhibition Stand Materials & Finishes What are the different types of exhibition stand materials used for exhibition stands? Design and exhibition stand materials go hand in hand with one another. Certain materials will have certain performance capacities and it is critical to provide as much information as possible to your stand builder early in the […]

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Best Exhibition Stand Equipment for Hire

Best Exhibition Stand Equipment for Hire Here is our list of useful exhibition stand equipment you can consider hiring! There are a variety of useful exhibition stand equipment you can hire and typically the reason you would hire is because of its temporary short-term use – you only need it for that 3–4 day event […]

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Top B2B Trade Shows in Australia

Top B2B Trade Shows in Australia Not Sure Which B2B Trade Shows in Australia is The Right Trade Show For You? Here is a useful list! B2B trade shows in Australia only lasts a few days and exhibitors plan months ahead to make sure there is enough time to fit all the critical components of […]

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Top Australian Exhibition Venues

Top Australian Exhibition Venues Here are our top exhibition venues in Australia, if you are looking to exhibit – make sure it’s at one of these! Events that are held at key exhibition venues makes a huge difference in terms of visitor numbers and the quality of visitors, and there are a range of reasons […]

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How to choose the Best Location for Your Stand?

How to choose the Best Location for your Stand? Here are our top tips for selecting the best exhibition stand location location for your expo booth! Whether it is your first time exhibiting or your fifth event, picking the right exhibition stand location is critical. Different locations will offer different advantages with the important factors […]

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How To Make The Most Of B2B Events

How To Make The Most of B2B Events Visiting a B2B event soon? Find out how to make most of b2b events right here! What Is B2B Event Marketing? According to Forrester Research, successful B2B companies spend up to 24% of their overall budget on B2B live marketing events.   In today’s oversaturated markets, influencing a […]

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Top 15 Trade Show Communication Tips

Top 15 Trade Show Communication Tips Maximise your conversion rate by implementing these Trade Show Communication Tips! Exhibiting at trade shows is one thing, but it’s a completely different ball game when strategising how to approach and speak with your potential clients. You won’t want to scare them away too early or bore them with […]

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Brand Activation Explained

Brand Activation Explained Essential elements to integrate into your marketing strategy to maximise ROI! The term brand activation may seem very vague and just one of those terms that get used loosely to refer to anything about promoting your brand, but what is it really? We will be exploring the meaning of what is it, […]

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"This review will seem like they paid me to write this, but Dagan really showcased his experience and precision by providing designs that brought our vision to life.

His recommendations actually superseded our expectations, while keeping in mind the budget we gave them.

All the logistics were handled by them, so we could sit back and not worry about a thing."

 

ANDREW WU

SENIOR SALES MANAGER | THE BAG BROKER AU

"Professional, Reliable & Excellent Product. I would definitely recommend and probably work with them again."

 

RAFAEL NASCIMENTO

MANAGER | KLAES

Custom trade show stand for Autoflo located at Sydney ICC

"The team at UCON are a very professional outfit, underpinned by consistent communication and producing timely deliverables, ensuring a great outcome for our trade show.

A quality build on-time and to budget."

 

KARL BAXTER

DESIGN AND DEVELOPMENT MANAGER | AUTOFLO

"What a joy it is working with UCON. As an Event Management Agency, they provide excellent designs and builds that exceeds our clients expectations - everytime."

 

STACEY HUTCHINSON

SENIOR EVENTS / OPERATIONS MANAGER | BEST CASE SCENARIO

Custom timber exhibition stand type for Vitalcare at Goldcoast Expo

"I have no hesitation in recommending Rick and the team at UCON.

UCON has been designing and installing our trade show stands for years now and they have always gone without a hitch – both in Australia and New Zealand .

It is probably the only element of trade show planning that we don't have to worry about!

Outstanding bunch of guys, fantastic service and a highly professional result."

 

DUNCAN ROSS

NON EXECUTIVE CHAIRMAN | VITALCARE PTY LTD

"The UCON team were simply brilliant.
We cannot thank you enough for the huge effort that you all put in to making our trade show space at No Vacancy at the ICC Sydney look as amazing as it was.

Your punctuality, attention to detail and attitude made this entire process of design and installation effortless.
Even the help you provided us onsite moving our goods was above and beyond. Thanks guys."

 

GARY BASS

PROJECT MANAGER | Q FLOW INTERNATIONAL PTY LTD

"I’ve had the pleasure of working with the UCON Exhibitions team for the past year. The team came highly recommended and certainly performed to expectation.

I found the team highly skilled and knowledgeable, and this was very important to us as first time exhibitors at a major industry conference."

 

KRISTINA SOKOLOVSKA

MARKETING MANAGER | GOLDWIND AUSTRALIA PTY LTD

Custom expo booth for Global Alliance Trading at Brisbane Home Show

"Done a stand with this guys, everything was perfect, a stand design was done in 24 hours with all our wishes.

People know what they are doing, stand was assembled on time, stand attracted a lot of customers.

Very happy to choose this guys! Well done!"

 

ERIK ABRAMOV

MANAGER | GLOBAL ALLIANCE TRADING

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Creative Design Solutions for you to capture the Right Audience with Maximum Visual Appeal

Modular Booths

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Stand Builders

Our Team of experienced project managers and builders are ready to turn your vision into reality

Custom Stands

A custom built stand is always on brand. Be memorable. Be yourself. Be successful at any event

Stand Design

Creative Design Solutions for you to capture the Right Audience with Maximum Visual Appeal

Modular Booths

Turnkey and Tool Free - Ask about a portable stand, designed for easy transport and assembly