Top Exhibition Stand Design Tips

Top Exhibition Stand Design Tips

One of our top exhibition stand design tips is prioritising the important goals you want to achieve from your event. There are so many designs that can be proposed if the brief is vague. If you (the exhibitor) can figure out your top 3-5 goals, then designs can be crafted and defined to suit those targets, and you won’t need to go back and forth wondering if you need this or need that. It will then be a much more streamlined and productive process; you can then spend your valuable time on the more important things, such as planning for what happens when a customer approaches your booth and what your plan is to convert the lead into a sale.

Start Early

When we talk about starting early, we are referring to getting in contact with a stand builder as soon as you have booked your booth location. Why? Because that is the starting framework of your exhibition stand design, your booth could range from 1 side open to 4 sides open, and based on each configuration, it will drive the layout of your booth.

If you have the chance, it is worthwhile to sit down and figure out what your key goals are (keep to a maximum of 5 points) – could it be increased brand awareness? Or enhanced product display? Or attracting as many people to your booth as possible? It will drive the design depending on what is more important to you. Certain tricks can be done to achieve certain requests, and you must communicate this before the design starts.

Starting early is one of our exhibition stand design tips because it also gives you a chance to sleep on the design. If you leave it too late, there may not be enough time to sufficiently execute the design you are after, and it might have to be downgraded to something simpler and quicker. The more complex a design is, the more time it takes to engineer and build it—therefore, as a rule of thumb, you should make sure you are in contact with a stand builder no later than the 3–4 month mark before your event dates. If something specific is something you are after, such as certain materials, finishes, or complex components, you may need to allow even more time. 

Invest In Raised Flooring

Typically, you have two main types of flooring to choose from, either carpet tiles that go directly on the venue’s concrete flooring or upgrade to raised flooring, and this gives your overall booth a much more premium and professional appearance, with the added benefit of being able to hide all your cabling under the floor. 

Raised flooring usually comes in white with an aluminium edge ramp that surrounds the sides to avoid any trip hazards. Other colours are available but may cost more. Because of the professional look of raised flooring, it may attract more quality visitors as it will be more apparent that you are taking this event seriously and not just after something quick and cheap; it subliminally gives the impression that your business is here to stay. 

3. Make Custom Displays For Hero Products

This is one of our key exhibition design tips; if there is the budget to do so, it would be highly recommended to get a custom display made to purposefully display your hero products. Showing your hero products could be one of the main reasons why you are exhibiting, so why not invest in something that best shows your product? Special features can include integrated LED lighting (can even make it flash for extra effect); you could also shape the display to match the shape of your product to emphasise its form (if that’s a key feature) or add mechanical components to really highlight how your product works (interactive features are a great way to get your customers involved). Each custom product display can be tailored to suit your product, and unique displays have a higher percentage of attracting quality customers to your stand.  

Highlight Your Brand

Branding plays a strong role in creating a memorable experience, and having a custom booth gives you the opportunity to represent your brand in a very effective way. You can have a look at the different types of signage options, custom architectural elements or colour usage, to name a few ideas on how to elevate your branding into your booth.


The most cost-efficient signage comes in the form of VCL (Vinyl Cut Lettering), which is essentially a sticker of your logo and can range from simple VCL to illuminated signage that has integrated LEDs to increase its visual features. If you have attractive artwork you could use, you can also play with the surface area of your walls by fully covering them in a vinyl wrap with your specific branding material. This is very visually effective and you could use it to your advantage.


Creating eye catching architectural forms is a very effective way to use the open spaces of your booth; the larger the structure, the more impact it has since it can be seen further away. The architectural components of your booth can be specifically designed to display your products (such as integrated shelving on your walls) or shaped with angles and curves to create a much more interesting form to attract people to your booth. You will be positioned and compared against many, many booths in one venue, so using architecture is the key to making yourself stand out from the crowd. 


Integrating your brand colours is another very effective way to give your booth a consistent and professional aesthetic. From afar it will look like you have taken the time to align your branding with your booth, and this will impress your visitors. Colours can be implemented on walls as well as flooring; you can also integrate interesting shapes to further increase the attractiveness of the booth.

5. Make The Space Functional

To make the most out of your booth, assigning certain zones with a certain function is useful, as this will help manage different stages of your sales strategy. For example, you can have meeting rooms for holding private meetings, storage rooms to store any unnecessary items to keep your booth clean and tidy, and also, you can have a reception area for visitors’ first point of contact.

Meeting Rooms

Depending on the sensitivity of the business you need to discuss with clients, it would be beneficial to include private meeting rooms as this gives your clients peace of mind that they can speak in confidence without anyone else eavesdropping. Having a meeting room also creates an environment where your client understands that they now have your full attention and are prioritized at that moment to discuss business. 

Storage Room

Adding a storage room is another useful exhibition stand design tip. If you have a lot of products to display, you may have quite a few empty boxes left over – you can use a storage room to store these. The advantage of having a storage room is that you have quick access to your empty storage boxes, so a couple of hours before the event ends, you could choose to start packing things back into your boxes. Otherwise, you would have to pay for additional storage. These will get taken away to a storage area and then returned to you only when all visitors have left the event (when bumping out begins) – which means you could be stuck there for an hour or more waiting for your storage items to return to you so you can start packing up.

Reception Area

Having a reception area is the best way to control or manage visitors coming into your booth; they won’t need to look around and wonder who they can approach. To make the process much smoother, it would be beneficial to have an appointed receptionist, which means someone who will be the first point of contact that can determine what the customer wants and point them in the right direction of who to speak to or simply to provide pamphlets which answer their questions. It would also be strategic to integrate some sort of report system so you can track the number and type of visitors that walk into your booth – that way, you’ll have statistics at the end of the event to evaluate how it all went.  

6. Create A Cozy Atmosphere

Adding an environment helps people relate to it and boosts the performance of your expo stand; for example, if it is a café type of environment, it could help trigger memories of when they were last at a venue that looked like the setting you have created and give them better motivation to approach your booth. If your sales strategy is based on casual conversations in a relaxed environment, then it would make sense to allocate a zone or have the whole booth designed with this in mind. You can add certain things such as greenery, furniture, décor, and lighting.


Adding plants instantly gives your booth some life, whether artificial plants or live plants – it effortlessly softens the hard edges of your booth and implies a sense of nature that unlocks that part of our brain that makes you want to relax. The positioning of greenery will be key. Plants that sit in a planter box that is integrated into the booth will look much better than standalone plant pots scattered throughout the booth. You could also look at creating a specific zone rather than “greening up” the whole booth; this visual contrast will help identify and emphasise your cozy zone much more effectively.


Integrating furniture into your booth will help create a space where people can relate, whether it is a café setting or a workspace setting. Furniture has a powerful functional purpose and is somewhat essential to every booth. A lot of the time, visitors are at the event for 4-5 hours, and that’s a lot of time on their feet; offering a seat to them can work wonders and gives them a chance to relax and converse rather than having a painful reminder their feet hurt in the back of their mind.


The idea behind décor is to create an environment where people can visualise your product’s appearance in a real-life scenario. This is especially important if your product is designed to go into homes. For example, if you are selling kitchen benchtops, you could add plates, bowls, and cutlery—this simple addition helps visitors understand how your product can be utilised. Or, if you are selling bedside tables, you could include a nightlight or lamp with a phone charger, etc. It is important that décor can easily be overdone; therefore, we suggest being very selective about what you choose and trying not to let the décor distract visitors from the actual product you are selling. 


You can use lighting to create a cosy atmosphere by utilising the different colour temperatures they can output. So if you are looking to create a lounge setting, you would want the light to be “warm.” This ranges from 2700–3300 K. The next thing you could choose is the type of light. These can be arm lights mounted onto walls or pendant lights suspended from above. Then you could also look into the finishing of lights; it could be something more modern like stainless steel or something more rustic like copper – it will depend on your theme, but colour temperature and lighting type are key features to explore that are effective with creating certain atmospheres.   

7. Deliver Your Message

One of the important exhibition stand design tips to consider is to ensure you convey your message clearly. What do you want customers to know when they see your booth? With many other booths also exhibiting in the same venue, it is critical to clearly identify your hero product or your main service. There are multiple ways you can achieve this information delivery. Still, in particular, we would like to discuss information delivery through the means of TVs, touchscreens, and iPads—we also have a guide on advanced audio visual for exhibitions.


There are a couple of ways you can use TVs to your advantage: positioning. If you have a few TVs, you can play with their positioning, such as staggering them to create visual impact. Using TVs is also very effective when it is difficult to convey your message through static imagery; you could have videos on loop, and if one screen is not large enough, you can also look into combining 4 screens together. Moving images will always capture more attention than static images; therefore, you should use that to your advantage.


Another effective way to deliver your message is through touchscreens—the advantage of these is that the customer gets to directly interact with the screen, which means they are creating their own personal experience, as well as giving you the opportunity to connect with your client. At the same time, they test and learn the features of your product. Even if your product does not specifically require a touchscreen, you can also use this to create a game out of it – this creates a fun activity, and visitors will be attracted to join.    


Ipads are a smaller version of a full-size touchscreen and could be the better option if budget is a concern, it won’t have the same impact as a 55inch touchscreen, but due to the cost effectiveness of this, you could hire more units which allows multiple people to use it at the same time and not require to queue up. Make the most out of technology as you may not always have available staff to meet and greet customers, so having these Ipads ready to go and packed with information can make a big difference.

8. Get Noticed

Remember that you are not the only exhibitor, and every other exhibitor is also trying to do the same thing, which is to get noticed. Therefore, it can get difficult when everyone does the same thing. Therefore, some exhibition stand design tips are below to help you up your game.

Rig Up Banner

Hanging banners are great for creating a presence in the air and visually completing a booth; visitors can see you from afar, and it gives your booth additional height. Yes, it does add quite a hefty cost to your booth, but if you are serious about getting noticed and cementing your position in the industry, hanging banners will help.  

Include Props

You can add various props to your booth, such as standard props that are readily available for hire, or you could step it up and get a custom prop made specifically to enhance the display of your products or brand. And props are generally better the bigger they are because this will attract the attention of people walking past, and added to this, you could also add lighting to highlight special features etc. 


People are drawn to free stuff; make it memorable and create a game out of it. You can choose to give them a freebie regardless of how they perform, but they get the chance to win something even bigger if they win—this is great for interacting with customers and creating an experience for them to remember. At the end of the day, visitors would have walked into many booths and would have received many gift bags. Hence, it is important to make sure your gifts are branded—this is to remind them that they visited your booth and will hopefully jolt their memory when they require a service or product like yours.


After reviewing our exhibition stand design tips, you can see how there are so many things you can incorporate into your stand design. Still, at the end of the day, it is about selecting the most important features that will best represent your product or service and make it a memorable experience. It can be very easy to overdo it by adding too many things, making it very difficult for customers to understand your main purpose at an exhibition. Therefore, why not take a quick minute to reach out to experts in the industry? UCON Exhibitions will be able to assist you with all your exhibition needs; they have been in the industry for over 5 years, so no doubt they know what they’re doing. Remember, do not leave it till the last minute!

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