How Much Does An Exhibition Stand Cost

Wondering how much is it reasonable to invest into a Custom Stand? Let's break it down!

A custom exhibition stand is a combination of many components and based on the detail of brief provided, there can be countless design outcomes that achieve different results – therefore it is vital to prioritize hierarchy of important details to effectively represent your product/service.

 

You might be wondering, so how much are we talking about here? In short, you will be looking at anywhere between $350 – $2000 per square metre all up, depending on Scale, Complexity and Your Goals.

 

On average, the price breakdown ratio are as follows:

  • Design [<5% of total cost]
  • Exhibition Stand Components [appx 50%-80% of total cost]
  • Onsite Services [appx 10%-40% of total cost]
  • Other [appx 10% of total cost]

Continue below for a more detailed breakdown!

Design

[<5% of total cost]

The design stage of a custom exhibition stand is critical to get right – this is how your booth will look and operate once it is built, therefore it is very important to get in early and allow sufficient time to plan everything out to ensure the final scheme is what will give you the best outcome.

Conceptual Stand Design

  • This is a design proposal which includes 3D rendered imagery as an artist’s impression for you visualise what your final booth could look like.
  • Free (by UCON Exhibitions)
Production Drawings for Approvals
  • Once the design is finalized, all components are drawn up with all specifications such as dimensions, finishes with any important fabrication details for client approval.
  • Free (by UCON Exhibitions)

Graphic Design

  • Having a well-executed graphic design for your booth makes a huge difference in visual impact, the bigger the graphic area, the more effective it is to grab attention. 
  • Pricing on Application
 
 

Exhibition Stand Components

[appx 50%-80% of total cost]

Here is a list of commonly used components that make up a custom booth, this will give you a holistic overview of what can be integrated into your booth. We also included indicative costs to give you a head start for budgeting purposes.

 

The intention of the list below is to give you an understanding of where the ratio of costs go, we highly encourage you to speak with your builder to discuss your budgetary requirements as there are several things that can be adjusted to reduce costs such as hired items rather than one off purchases.

Flooring

There are several flooring options to choose from, the most cost-efficient being carpet tiles, but under certain scenarios you might be better off getting raised flooring as functionally this helps conceal electrical cables and plumbing pipes and ultimately gives your booth an overall more professional finish.

Carpet

  • This can come in the form of tiles (as the most cost efficient) and can also come in rolls for a more premium finish.
  • Pricing from appx $25 per square metre.

Vinyl

  • Comes in rolls with a smooth finish, printed textures to mimic various materials such as timber or concrete etc.
  • Pricing from appx $35 per square metre.

Raised

  • Can come with either a timber or carpet finish with edge ramps attached to the open sides.
  • Pricing from appx $60 per square metre.

Custom Flooring

  • This is where you mix different flooring options to create shapes which gets integrated into the architecture to the rest of the stand, potentially adding lighting also.
  • Pricing from appx $100 per square metre.

Structure

Structure is identified as the bulk of your expo stand which sit above the flooring, these are the architectural elements that can be used for integrating graphics, TVs, lighting and product display etc.

 

These elements can come in all types of shapes and finishes, the trick here is to purposely integrate this with your branded and/or products to most efficiently represent your company.   

Walls

  • Depending on your booth location, walls are required for wherever the is another exhibitor is situated right next to you.
  • Pricing from appx $250 per wall.

Reception Counters

  • These have multifunctional purposes as it acts as the first point of contact, lockable cabinets to store your belongings and a prime location for branding.
  • Pricing from appx $500 per cabinet.

Product Displays

  • If there is a certain product you want to highlight, these will do the job – made custom to order to showcase your product as professionally as possible.
  • Pricing from appx $500 per product display.

Custom Architecture

  • The possibilities are endless when custom elements are required, an example could be a layered wall feature etc.
  • Pricing from appx $1000 per custom element.

Signage

There are multiple methods for showcasing your company branding and this should not be taken lightly. If signage is consistently integrated into your booth effectively, it instantly ensures a professional first impression for anyone new that has not come across your business before.

Vinyl Decals

  • These are logo cut outs that can be attached to any surface, it is the most cost-efficient method to display your company logo.
  • Pricing from appx $100 per square metre.

Vinyl Wraps

  • If you have large empty areas to cover in branding and graphics, this is your best bet – these come in printed rolls and can cover areas of any size.
  • Pricing from appx $100 per square metre.

Illuminated Logos

  • Step up your game by upgrading your signage with illumination to really capture the attention of the crowds.
  • Pricing from appx $1500 per sign.

Hanging Banner

  • Having signage suspended in the air gives your booth an additional layer of exposure from a distance with a wide variety of hanging banners to choose from.
  • Pricing from appx $1000 per hanging banner.

Custom Signage

  • Stand out from the crowd with a fully custom sign created from scratch, these can come in the form of life-sized logos or integrated into part of the architecture of your trade show booth.
  • Pricing from appx $1,000 per sign.

Audio Visual

Depending on the type of product or service your company is promoting, adding video content into your booth can be invaluable – this is a quick method to easily communicate your business visually to anyone that passes by your stand.

 

There are multiple options to consider, each with their own advantages and cost implications.

TV Screens 

  • A simple way to display videos is to use TV screens, these can be either wall mounted or free standing and comes in varying sizes.
  • Pricing from appx $400 per TV for hire.

LED Video Walls

  • These come in modular panels and can be utilized into any size, with different pixel sizes that determines its quality output.
  • Pricing from appx $2000 for hire.

Touchscreens

  • To create interaction with your clients, adding a touchscreen to your booth will achieve this with ease.
  • Pricing from appx $1000 for hire.

Ipads/Laptops etc

  • Sometimes you are travelling remotely to an expo, relieve the stress by hiring ipads/laptops locally rather than purchasing or carrying your own.
  • Pricing from appx $300 for hire.

Holographic Fans

  • Are a unique way to draw attention to your booth, this is a fast-spinning fan made of LEDs and displays floating images.
  • Pricing from appx $300 for hire.

Custom Audio Visual

  • Take it to the next level by creating a custom LED wall which is curved and shaped to a special structure.
  • Pricing on application.

Lighting

Adding lighting is an integral component to complete the visual effectiveness of your stand and there are several great ways to make this happen. There are options to either highlight special features of your booth such as your logo and products, then there are ways to illuminate your stand as a whole – lighting is always a great method used to identify hierarchy which helps guide what you want your visitors to see first.

Standalone

  • These lights come in the form of arm lights, pendant lights and floodlights which operate on their own with connection to power.
  • Pricing from appx $75 per light.

Integrated into Architecture

  • To give your booth a more professional finish, you could integrate downlights and LED strip lights into your architectural elements.
  • Pricing from appx $30 per downlight.

Rigged

  • If you would like to increase the overall brightness of your whole booth, one way to do this is to have several suspended floodlights from above.
  • Pricing from appx $300 per light + rigged truss structure.

Other

Additional to the common components stated above, there are other elements to consider including into your booth to complete its functionality and visual aesthetics.  

Furniture

  • Chairs, tables, lounge seats, coffee tables, meeting tables, bar tables etc.
  • Pricing from appx $75 for hire.

Plants

  • These can come in a form of individual pot plants or to sit inside linear planter boxes.
  • Pricing from appx $200 for hire.

Appliances

  • Coffee machine, bar fridge, cooktops etc.
  • Pricing from appx $200 for hire.

Storage Crates

  • If you have plans to reuse your booth several times within a year it will be worth to consider making a storage crate for travelling interstate etc.
  • Pricing from appx $1000 per crate.

Onsite Services

[appx 10%-40% of total cost]

There are two main components to do with onsite services and these are split into venue services which are provided by the venue and then there are onsite works which are provided by your stand builder which are both performed onsite.

Venue Services

There are several services which is best arranged with the venue as they will provide onsite support if any issues arise, with the tight timeframes of exhibitions, there really are no other options – this can easily be arranged yourselves by reaching out to your event organiser (they will point you to the corresponding contacts).  

Electricity

  • space only booths will not be provided with any electricity in their package, therefore it is important to book this in with the official event contractor (different for each event).
  • Pricing from appx $250 per 10amp.

Cabled Internet/Wi-Fi 

  • For some companies, having wired internet is critical as fast speeds are required for demonstrating their products.
  • Pricing from appx $225 per day.

Plumbing 

  • It is common in food and coffee expos to include plumbing services for food preparation or connection to machines so they can function etc.
  • Pricing from appx $275 per water supply.

Catering 

  • Can be arranged with the venue to encourage visitors to stay in your booth for a more relaxed experience.
  • Pricing on application.

Rigging 

  • If you have a hanging banner you would like to hang, it will be necessary to book in rigging services.
  • Pricing from appx $600 for wired hanging.

Forklifting 

  • Onsite forklifting is required for unloading the pallets and moving them to your booth, this is an un-avoidable cost.
  • Pricing from appx $60 per lift.

Onsite Storage

  • Storage of empty pallets so once bump out begins; the dismantled components be packed back onto the pallets straight away.
  • Pricing from appx $60 per cubic metre.

Onsite Works

This includes work done onsite as well as the transportation of your booth to and from the venue.

Logistics

  • Depending on the size of your booth, sometimes a Ute is sufficient to transport your pallets, other times a large vehicle will be required.
  • Pricing from appx $400 each way.

Installation 

  • This includes installation of the flooring and structure of the booth and includes final touches to get the everything show-ready; other specialized elements will incur additional installation costs such as client product installation and graphics installation etc.
  • Pricing from appx $1000 for a small stand.

Dismantle

  • This includes the dismantling the whole booth and palletizing ready for transport back to factory.
  • Pricing from appx $500 for a small stand.

Other

[appx 10% of total cost]

Depending on whether you are looking for a one-off exhibition booth or investing into something long term so you can reuse multiple times, there will be other cost you should factor in for budgeting purposes, this includes but not limited to the below.

Booth Storage Between Events

  • To maintain secure and safe storage of your booth, it will be beneficial to store this with your stand builder, this was you also avoid the cost of freighting your pallets from your stand builder’s factory.
  • Pricing from appx $5 per pallet space per week.

Disposal

  • This fee is required if you have no plans to reuse the booth in the future.
  • Pricing from appx $500 for a small stand

Refurbishment

  • Depending on the condition of your reusable booth, certain elements will require refurbishment to bring it back to show-ready condition.
  • Pricing from appx $500 for a small stand

Pre-Assembly 

  • For non-standard booths, it is recommended to preassemble the structure in the factory to remove any doubts or potential issues that may occur onsite.
  • Pricing from appx $500 for a small stand

Conclusion:

custom exhibition stand can either be super simple or incredibly complex – the more information you can provide the stand builder, the better the quality of design options they can offer. As you can see from the contents of this write up, there are a lot of potential elements to add to your booth, but at the end of the day it is a matter of how well it is executed to best represent your company. Speak with the industry experts today at UCON Exhibitions to get a head start in your planning for your next event!  

Exhibition Stands

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