Top B2C Trade Fairs in Australia

Want to reach Consumers? Exhibit at these trade fairs for maximum turnout!

Trade fairs are primarily classified as B2C (Business-to-Consumer) and at these events, there are no limitations to who can attend – from business owners to the general public which means there is usually very high foot traffic so if you are planning to attend a trade fair it will definitely get you some exposure! Keep in mind that due to the popularity of trade fairs there will also tend to be a lot of booths so don’t be surprised if there are other booths which are similar to yours – one way to stand out from the crowd is to go for a custom exhibition booth, if you are big on brand awareness then you may want to consider this option. The intention of this article is to share some popular B2C trade fairs in Australia which you can consider exhibiting in.  

Home Show

The Home Shows have been running in Australia for over 40 years and are a brand Australians trust. It is a large event for all your home products, where you can see and try everything before you make a purchase. It showcases all type of products you could integrate into every room of your house – it is Sydney’s favourite home improvement expo! You’ll meet more than 200 of Australia’s premier suppliers, all under one roof. You can see, try, and buy all the latest products at this one-stop shop. Get lots of ideas and free expert advice for your home project.

Event Details

  • Event Frequency: Annually, once at each location.
  • Location: Sydney, Brisbane, Perth & Melbourne.
  • Audience: B2C – Free Ticketed Event (registration is required).
  • Category: Home Products.
  • Website: https://www.sydneyhomeshow.com.au/

Statistics

  • 95% are currently undertaking or planning a home improvement project.
  • 90% are homeowners, owning at least one property.
  • 85% would recommend the Home Show to friend/family.
  • 62% make an order with an exhibitor at the Show, or plan to within the following 12 months.
  • 52% have a project budget of over $100,000.
  • 45% plan on completing their project within the next 12 months.
  • 95% are satisfied with the event overall.
  • 94% are happy with the total number of attendees
  • 82% are happy with the number of sales made at the Home Show

Good Food & Wine Show

The Good Food & Wine Show is Australia’s largest, longest running and most awarded consumer food and wine show. Becoming an exhibitor at the show offers a unique opportunity to showcase your products to a highly engaged, high-spending audience who attend the show with the intention of discovering new brands, new products and to make purchases. With over 110,000 visitors each year to four shows. Don’t miss the opportunity to reach this fantastic audience and enjoy a substantial return on investment. The Good Food & Wine Show offers you the chance to exhibit alongside local producers to industry leaders and reach this highly engaged audience. Align your brand with Australia’s most exciting food & wine event, which features a host of well-known celebrity chefs, unique features and masterclasses which excite and inspire. 

Event Details

  • Event Frequency: Annually, once at each location.
  • Location: Sydney, Melbourne, Brisbane & Perth.
  • Audience: B2C – Paid Ticketed Event (registration is required).
  • Category: Food & Wine.
  • Website: https://goodfoodshow.com.au/

Statistics

  • 82% of exhibitors report exhibiting at the event boosts product sales.
  • 98% of exhibitors report an increase in brand awareness.
  • 92% of exhibitors believe it’s an effective way to connect with consumers.
  • >60% of exhibitors rebook each year.
  • >110,000 total visitors each year over the 4 shows.

Wedding Expo

Australia’s Favourite Wedding and Bridal Expos. Wedding Expos Australia have been coordinating bridal fairs since 2005 and love all things ‘wedding’. Bridal expos feature free admission and brides take home a complimentary exclusive ‘I’m Getting Married’ Bridal Bag. Wedding Expos Australia organise Australia’s largest and favourite wedding expos across Australia featuring creative wedding vendors under one roof. 

Event Details

  • Event Frequency: Annually, once at each location.
  • Location: Various locations in Sydney, Melbourne, Brisbane, Perth & Adelaide.
  • Audience: B2C – Free Ticketed Event (registration is required).
  • Category: Weddings.
  • Website: https://www.weddingexposaustralia.com/

Statistics

  • 68% of visitors are current brides and grooms to be.
  • 28% of whom are getting married within the next six months.
  • 70% are getting married in one to two years with an average wedding budget of $36,000.

MindBodySpirit Festival

Held annually since 1989, the MindBodySpirit Festivals are Australia’s longest running and most successful wellbeing events. Devoted to the pursuit of more fulfilling lifestyles, they bring together the best of health and wellbeing, fitness, organics, complementary medicine, holistic therapies, spirituality and personal growth. Learn from over 200 exhibitors, attend free inspirational seminars, book yourself a psychic reading, watch the free stage performances and taste some delicious health foods!

Event Details

  • Event Frequency: Annually, 5 times a year.
  • Location: Sydney, Melbourne & Brisbane.
  • Audience: B2C – Free Ticketed Event (registration is required).
  • Category: Wellbeing & Natural Therapies
  • Website: https://www.mbsfestival.com.au/

Statistics

  • 70% of visitors are female, aged 25-54 with a strong interest in health & wellbeing.
  • 88% of exhibitors are satisfied with the overall Festival performance.
  • 91% of exhibitors rating the Festivals as important for their business.
  • 87% will make a purchase at the Festival.
  • >90% of visitors are repeat Festival goers, choosing to return in the following years.
  • 91,000 health-conscious buyers across 3 major Australian cities.

Craft & Quilt Fair

This is the largest craft and quilt event in the Southern Hemisphere featuring the Sydney Quilt Show. The Craft & Quilt Fair is an exciting four-day event packed with displays, guest artists, classes, and all the latest craft supplies to buy. This event serves as a perfect platform for the national as well as other foreign companies to widen their marketing networks and build new contacts with the global buyers coming from different parts of the world.

Event Details

  • Event Frequency: Annually.
  • Location: Sydney, Perth, Hamilton (NZ), Canberra, Brisbane & Melbourne.
  • Audience: B2C – Paid Ticketed Event (registration is required).
  • Category: Craft & Quilt.
  • Website: https://www.craftfair.com.au/wp/Sydney/

Statistics

  • 70% of visitors are female, aged 25-54 with a strong interest in health & wellbeing.
  • 88% of exhibitors are satisfied with the overall Festival performance.
  • 91% of exhibitors rating the Festivals as important for their business.
  • 87% will make a purchase at the Festival.
  • >90% of visitors are repeat Festival goers, choosing to return in the following years.
  • 91,000 health-conscious buyers across 3 major Australian cities.

Sexpo

Sexpo was conceived in Melbourne, Australia, and is the longest-running adult consumer exhibition in the world. It is also one of the busiest consumer exhibitions in Australia, having drawn crowds several million-strong throughout its 20 year history. Sexpo isn’t just about Sex. It’s about celebrating all lifestyles and sexualities. To provide a unique experience in which all visitors can access market leading health, education, sexuality and lifestyle products and services in a safe, secure and comfortable environment while enjoying the latest in adult entertainment.

Event Details

  • Event Frequency: Annually.
  • Location: Sydney, Melbourne, Brisbane & Perth.
  • Audience: B2C – Paid R18+ Ticketed Event (registration is required).
  • Category: Adult Lifestyle.
  • Website: https://www.sexpo.com.au/

Australian Tattoo Expo

The Australian Tattoo Expo is a world leading Tattoo Event in the Southern Hemisphere with a serious emphasis on talent. Consider yourself invited for a chance to explore and learn about different tattoo genres, histories, trends, and techniques, and for a glimpse into the niche and complex culture of tattooing and body art. Nowhere else can you see the crème of the crop tattoo live, get tattooed on the spot yourself, meet the industry’s most talented.

Event Details

  • Event Frequency: Annually.
  • Location: Sydney, Melbourne, Brisbane & Perth.
  • Audience: B2C – Paid Ticketed Event (registration is required).
  • Category: Tattoo.
  • Website: https://www.tattooexpo.com.au/

Conclusion:

Trade Fairs offers the best platform to connect directly with consumers, it is a B2C (Business-to-Consumer) type of event which can either be a paid or even a FREE. These types of events generate very high foot traffic, which means if you exhibit at Trade Fairs your booth will have great exposure. Although just exhibiting is not enough to get you maximum results, to get your audience excited about approaching your booth – you have to make it look good, and the standard options you get from the event organisers such as a shell scheme won’t do your booth any justice. UCON Exhibitions are specialists at designing and building custom exhibition stands, if you are looking to separate yourselves from the crowd – get in touch with one of our friendly team members, it will be your first step for success!

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