Advanced AV Guide for Exhibitions
Utilise audio-visual equipment to maximise aesthetics and functional aspects of your booth!
Utilise audio-visual equipment to maximise aesthetics and functional aspects of your booth!
There is a heap of audio-visual equipment that you can utilise at your next exhibition, they can be as simple as TVs or as advanced as LED Walls. In this guide, our goal is to share with you the different options out there, how it works and why you should integrate it into your next booth! If you are in the early stages of your exhibition journey you could check out our tactical guide to trade shows to help you get started, this also pairs well with our top tips for first time exhibitors which runs through the whole exhibition process so you are well prepared for success.
Touchscreens is what the name suggests, a screen which you can touch and navigate with your hands. These are great for connecting with customers, as they would be asking you how it all works then they get to personally interact with the screen themselves. Apart from the screen itself, it will generally require a small computer with an operating system to run the screen – it will operate as if you are using a desktop computer, but instead of using a mouse, you navigate by touching the screen with your hands. The technology works through an app or software which is created by your company, it will be loaded onto the computer then will run off that accordingly when you activate it. Integrating touchscreens works well on custom exhibition stands because you can build it in a way which makes it seem like its part of your booth architecture and this will provide a cohesively professional finish to impress your audience.
Holograms can be in the form of a fan or a projector within an enclosed display plinth, because of this unique technology of making an image appear as if it is floating in the air – it can generate attraction and draw visitors to your booth. Holographic fan are functions by integrating LEDs into the blades and the fast-spinning action of the fan allows the images to be displayed. Since holograms are LED projections, it will require more of a darker space (or a dark background will do to) to make sure the projection is bright as possible. They can also be combined to create any size you are after; these work well when wall mounted onto a wall but can also be done on a smaller scale such as mounting it on a tripod or event attached to a backpack.
LED walls are made up of modular panels that get joined together to create a larger screen. The size and distance between LEDS will determine its resolution (how sharp the image will come out). LED walls require a sturdy wall for the wall brackets, then the screen panels will be installed onto that (each panel is about 250mm x 250mm). The reason why you would choose to use a LED wall is for its seamless joints and high-quality display at a large scale, to give it that professional finish, you could recess the walls so that once the panels are installed it will sit flush with the face of your wall, so it seems as if it is part of the wall. Due to its modularity, you could get creative and stagger the panels so that it creates a pixelated effect – something unique like this can really catch the attention of your visitors, make sure you are getting a creative exhibition stand design to compliment this highly effective technology.
3D TVs are a screen that conveys depth and requires a special set of glasses to be used in conjunction to witness three-dimensional effect. Perhaps you are unable to display your product at the event, you could try use this strategy to give customers a unique experience by showing them digital animation with 3D effects to make it look as if it is coming out of the screen in front of them. This type of technology has the ability to trigger the curiosity of humans because they understand that there is a purpose why that screen looks a certain way (without the 3D glasses), but they want to go up and find out once and for all what the final effect will look like.
Projects are devices that displays images/videos through a magnified lens, these can be used in conference rooms where it gets connected to a computer or your phone via a HDMI cable (or wireless) so that you can display a larger image on the wall. Other ways in which you can use projectors are by also combining multiple projectors to produce a larger image, keep in mind the effectiveness of this will be based on the brightness of the venue (it may lose its impact if the venue is too bright). Projectors are useful for large gatherings like stage presentations etc and are much more cost effective that using LED walls to output a large display. The portability is a great feature which allows you to direct the projection and switch between multiple surfaces simply by rotating it.
VR Stations is a setup which allows your customers to experience of Virtual Reality, it requires a powerful computer to run the software, sensors to align your positioning, controllers to control the movement inside the VR software and the VR glasses as the main device that lets you envision yourself in another world. The make the most out of VR stations, you can either hire standard apps or you can create your own branded app to maximise your branding experience with the customer. You will require a certain area of open space to allow the user to move freely and not knock into anything accidently – usually there is a screen which accompanies this setup so that the audience watching can also see what the user is seeing, and this helps attract larger crowds as others may want to try it out. VR stations provide a great opportunity for exhibitors to interact with their customers, giving them truly unique experience and memories, they can take away with them. If you don’t have the budget to purchase these devices, you could consider hiring your audio visual equipment and have technical assistance to help you get it all set up and going.
Digital kiosks are freestanding displays (with an integrated screen) which can be navigated through touch, like touchscreens, but rather than just the screen itself, it is full housed within a presentable structure (the computer parts are all within the stand). Digital kiosks can be used to provide information about your product which the user than interact with or can simply be images/videos on loop. The advantages are that they are free standing units, which means they do not require any additional work to integrate it into your booth, simply just connect it to power. Some digital kiosks are very appealing, these can be positioned at the front corner of your booth to catch the attention of customers walking by or if the one you choose has a more reserved appearance you could position it against a back wall as a supplementary display to provide more information about your product/services to your client.
Video conference equipment consists of a range of devices that are used within meeting rooms where you can have a meeting with other parties. The types of equipment that can consist of analogue phone (with automatic noise suppression), tabletop microphones, HD web camera etc – this type of equipment is specifically used to ensure that the call is clear and of high quality. A video conference is typically utilised when a group people cannot meet in person to discuss important business, therefore you would use this in a private environment such as an enclosed meeting room etc.
Live streaming is where you are broadcasting live to an audience and the equipment for this type of purpose requires another set of devices which not only ensures the image output quality is professional but it also making sure the right environment is portrayed. A typical live streaming scenario can involve multiple professional cameras on tripods, light sources on tripods directed at the speakers, high quality sound systems which are fully integrated with the IT infrastructure to have full control over the stream. It is important for the broadcaster to have the right equipment because a live stream can be shared with everyone, and people can lose interest if they cannot hear and see your properly. With the current covid-19 situation, virtual conferences are becoming more and more regular, and it is more important than ever to make sure you are equipped with the right setup for a professional conversation with your viewers.
Gaming devices can come in many forms and are a great for attracting an audience who loves to game. It can come in the form of consoles such as PlayStation, Xbox, Wii etc, or it can also come in the form of a standalone package such as slot machines, arcade gaming booths for the classic games and AR/VR stations. If you are a gaming developer and want to showcase a new game, then you could also simply use a desktop gaming computer and hook it up with controllers etc. Another advantage for integrating gaming devices into your booth is to offer a fun activity for customers to loosen up and enjoy themselves, you could even implement a high score table with a reward for the highest score every hour. If you are looking to get emails, this is one way to get it!
With the variety of advanced audio-visual options out there, it could get confusing to decide which is the right choice for your booth. Each type of equipment can attract different types of crowds and it will come down to the type of audience you are looking to attract and how you plan to utilise those tools to maximise your ROI. UCON Exhibitions are experts in the industry who has dealt with all types of audio-visual equipment, if you are stuck or don’t know where to start – then reach out and get in touch with our friendly team!
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