Top B2B Trade Shows in Australia

Not Sure Which B2B Trade Shows in Australia is The Right Trade Show For You? Here is a useful list!

CES trade show entrance with very large crowd

B2B trade shows in Australia only lasts a few days and exhibitors plan months ahead to make sure there is enough time to fit all the critical components of the booth in. “Trade Shows” are typically classified as B2B where exhibitors in the same industry congregates into one venue to represent their company and network with others in the same/similar field. Why travel out of the way to visit one company of interest when you can find them all in one place? That is the beauty of trade shows and how extremely important it is to get in the game, “you could see more customers and do more with them in the few days than spending months running around.” Is what an exhibitor said from the Australasian Gaming Expo in 2019.

Man standing in front of wall with arms on hips deciding where to go

If you are looking into exhibiting at at B2B trade shows in Australia, you may get overwhelmed with all the different expos to choose from. Your product or service may perform better at one event while at another it may not do so well and there can be list of reasons for this – our intention here is to breakdown the different events and share our insights for you so you can then be in a better position to make an informed decision whether you should exhibit at a particular trade show. Some events alternate between different cities and just that is enough to throw the results of your event off- balance, but sometimes you never know until you really give it a shot and see how you do. You can experiment with different booth designs then invest in upgrading the one that performs best for you.

AUSTRALASIAN GAMING EXPO (AGE)

AGE Expo Sydney ICC with large crowds networking

The Australasian Gaming Expo (AGE) is the place to see new products and services, network, attend thought-provoking seminars, seek business partners and generate sales. This event is where gaming, technology, and hospitality meet. Established in 1990, AGE is one of the top B2B trade shows in Australia and is considered as the cornerstone of the Australian gaming and hospitality industry. 

 

This is a B2B event that allows you to be in direct contact with key decision makers from other businesses of interest as well as being surrounded by people who already have a background understanding of the industry. Therefore, in this type of event, you can focus your efforts on sharing the technical details of your latest products or services with like-minded people as they would already have an idea of what would help to generate more sales for their business – consider getting a custom exhibition booth to wow your customers and generate hype to visit your booth and others will follow.

Event Details

  • Event Frequency: Annually.
  • Location: Sydney.
  • Audience: B2B (trade-only and registration required).
  • Category: Gaming, Hospitality and Technology.
  • Website: https://austgamingexpo.com/

Statistics

  • 77% of visitors attend the AGE to see new products and services.
  • 56% of exhibitors exhibited more than five times.
  • 64% of exhibitors said their ROI was good to excellent.
  • 75% of the AGE event is sold to repeat exhibitors.
  • Approximately 7,000 unique visitors attended the event in 2019.

FOOD PRO EXPO (FPE)

Food Pro Expo with machines and people walking around the venue hall

The Food Pro Expo (FPE) is another one of the top B2B trade shows in Australia, this event is a celebration of the contribution of Australian food producers, manufacturers, and distributors. It’s where the food industry gathers to generate solutions and share new technology and ideas to take everyone to a more sustainable future. Food and beverage processing is Australia’s largest manufacturing industry and for over 50 years, Food Pro Expo has been bringing together the entire food manufacturing and processing sector. This is a large event so expect to be in a large venue surrounded by people from all over the world ready to discuss business.

Event Details

  • Event Frequency: Every 3 Years.
  • Location: Alternates between Sydney and Melbourne.
  • Audience: B2B (trade-only and registration is required).
  • Category: Food and Beverage.
  • Website: https://foodproexh.com/

Statistics

  • 84% were satisfied or very satisfied with exhibition at Food Pro Expo 2017.
  • 92% were satisfied with the quality of visitors to their stand.
  • 86% were satisfied or very satisfied with meeting the right buyers.
  • 32% of those who exhibit are either Owners, CEOs, General Directors or Managers.
  • 9,582 total visitors attended in 2017.
  • 434 overseas attendees.
  • 1,865 interstate visitors.
  • 364 number of exhibitors.

SECURITY EXHIBITION & CONFERENCE

Security Expo with crowds dressed in suits and networking

The Security Exhibition and Conference is the most established B2B trade shows for the security industry in Australia, bringing together the full spectrum of suppliers, industry professionals and end users to connect and create profitable opportunities. It is the largest and longest standing event in Australia where industry professionals from around the globe connect and share the latest security technologies – this is a great platform for both new and established exhibitors to network and find out what others have on offer and what to expect in the foreseeable future. Be sure to incorporate some handy event merchandise for your customers to take away with them to give them reminder that they visited your booth.

Event Details

  • Event Frequency: Annually.
  • Location: Alternates between Sydney and Melbourne.
  • Audience: B2B (trade-only and registration is required).
  • Category: Security.
  • Website: https://securityexpo.com.au/

Statistics

  • 96% were satisfied with security exhibition.
  • 96% were satisfied with the quality of visitors to their stand.
  • 91% said security exhibition is important to their business.
  • Over 60% of visitors wanted to see CCTV and Surveillance.
  • 6,193 total visitors attended in 2019.

INTEGRATE EXPO

Integrate Expo with large hanging banners and people walking

The Integrate Expo is Australia’s premier annual AV and Integration trade show. This three-day event is a hub of activity for local and global brands to showcase solutions and products to AV technicians and corporate end users. This is a great opportunity to meet with buyers, integrators and distributors, and celebrate the latest industry developments. Integrate is an exciting platform which allows you to interact and test the latest cutting-edge innovations in the industry and talk to the specialists behind these leading products.

Event Details

  • Event Frequency: Annually.
  • Location: Alternates between Sydney and Melbourne
  • Audience: B2B (trade-only and registration is required).
  • Category: Audio Visual
  • Website: https://integrate-expo.com/
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Statistics

  • 92% satisfied or very satisfied with the quality of visitors
  • 92% consider integrate expo important for their business
  • 90% overall satisfaction rate of integrate expo
  • 36% are end users – valuable target audience
  • 6,764 total visitors attended in 2019.
  • 3,102 were new visitors

NOVACANCY - HOTEL + ACCOMMODATION EXPO

Novacancy expo inside Sydney ICC with pink carpet and crowds chatting

NoVacancy Expo is Australia’s largest and most comprehensive business event for those who own, run and market hotels, motels, serviced apartments and other accommodation properties across Australia, New Zealand and the Pacific Islands. Covering all aspects of running an accommodation business – from purchasing, operations and finance to design, refurbishment, marketing and sales. If you’re responsible for managing, operating or marketing hotel and accommodation properties then you need to be at NoVacancy Expo.

Event Details

  • Event Frequency: Annually.
  • Location: Sydney.
  • Audience: B2B (trade-only and registration is required).
  • Category: Hotel and Accommodation.
  • Website: https://novacancy.com.au/

Statistics

  • 98% value the opportunity to meet suppliers face-to-face.
  • 75% of NoVacancy attendees don’t attend any other industry events.
  • 80% want the opportunity to see a wide range of suppliers under one roof.
  • 62% of attendees have already, or are in the final stages of doing business with exhibitors they engaged at NoVacancy 2019.
  • 48% attendance growth from 2018 to 2019.
  • 5,017 total visitors in 2019.

ALL-ENERGY AUSTRALIA EXPO

All Energy Australia expo aerial view with large crowds

All-Energy Australia is the country’s largest and most anticipated clean energy event in Australia, which opens up a world of opportunities for industry suppliers and experts as well as those involved in renewable energy and energy storage sectors to expand business networks. See products and services from local and international quality suppliers that will keep you at the forefront of the renewable energy industry. Combined with Energy Efficiency Expo and Waste Expo Australia, forming the most significant national showcase of clean energy, energy efficiency and sustainability.

Event Details

  • Event Frequency: Annually.
  • Location: Melbourne.
  • Audience: B2B (trade-only and registration is required).
  • Category: Clean Energy, Energy Efficiency and Sustainability.
  • Website: https://www.all-energy.com.au/

Statistics

  • 91% of visitors were satisfied with All-Energy Australia 2019.
  • 85% of visitors are likely to visit All-Energy Australia 2020.
  • 80% agree that All-Energy Australia is a must-attend event.
  • 10,499 total unique visitors.
  • 120 is the average number of sales leads received at All-Energy Australia 2019.
  • 290+ exhibitors.

TOTAL FACILITIES EXPO (TFX)

Total Facilities Expo with crowds talking to each other

Total Facilities leads the future of Australia’s facilities and workplaces through a three-day collaboration into the world of facilities management (FM). Held annually between Sydney and Melbourne, it’s the nation’s single most important business event for FM and like-minded professionals with the common goal of optimising facility and workplace performance. Over three days it presents leading innovation and thinking for driving efficiency and productivity through world-class FM.

Event Details

  • Event Frequency: Annually.
  • Location: Alternates between Sydney and Melbourne
  • Audience: B2B (trade-only and registration is required).
  • Category: Facilities Management
  • Website: https://totalfacilities.com.au/

Statistics

  • 81% of find Total Facilities important to their business.
  • 83% overall exhibitor satisfaction rate.
  • 86% of exhibitors satisfied with visitors to the stand.
  • 2,517 total attendances of all industry attendees.
  • $221,756 average total value of sales expected as a result of exhibiting.

ARBS EXPO

ARBS Expo Aerial view of the interior of expo venue and people talking

Air Conditioning, Refrigeration & Building Services (ARBS) is Australia’s only dedicated HVAC&R and building services trade exhibition supporting the built environment. Coming up to 24 years and 12 exhibitions ARBS has grown and stature to become one of Australia’s most respected business events on the trade show calendar. Featuring an outstanding line-up of national, multi-national and international manufacturers, distributors and agents ARBS regularly hosts over 250 exhibitors and welcomes in excess of 7,000 attendees.

Event Details

  • Event Frequency: Every 2 Years.
  • Location: Mostly in Melbourne, occasionally in Sydney.
  • Audience: B2B (trade-only).
  • Category: HVAC Refrigeration and Building Services
  • Website: https://www.arbs.com.au/

Statistics

  • 71% of exhibitors considered ARBS 2018 to be successful to them.
  • 92% of visitors who attended were rated as good to excellent.
  • 67% of exhibitors plan to exhibit again at the next event.
  • 9,754 total visitor attendances.
  • 314 number of exhibitors.
  • 70 number of international exhibitors.

AIMEX EXPO

AIMEX Expo trade show aerial view with large crowds

The Asia-Pacific’s International Mining Exhibition (AIMEX) is an internationally renowned platform which showcases the latest mining technology, equipment and services, offering a unique opportunity for leading suppliers and buyers to conduct face-to-face business, learn about the latest trends and network in an interactive forum. AIMEX 2019 attracted 5000 visitors which also included an additional 2000 exhibitor personnel across 500 companies. AIMEX attracts an array of visitors from all parts of the globe with the 2019 edition achieving a 13 per cent increase in visitation from interstate visitors.

Event Details

Statistics

  • 3 days.
  • 6,000 visitors.
  • 500 suppliers.
  • 25 speakers.

AUSTRALIAN WASTE & RECYCLING EXPO (AWRE)

AWRE Expo with large red ISUZU structure and truck display

Australians are looking towards the waste and recycling industry to drive positive change. As the premier business event for the waste, recycling and resource recovery sector, AWRE is where the best come together to join forces for a world of solutions towards a cleaner, more sustainable future. If you or your business is related to waste management and want to see what is in offer, this is the event to attend. Chat to other experts in the industry and see what they are up to, some things you won’t know until you attend and find out for yourself. 

Event Details

  • Event Frequency: Annually.
  • Location: Alternates between Sydney and Melbourne
  • Audience: B2B (trade-only).
  • Category: Waste and Recycling
  • Website: https://awre.com.au/

Statistics

  • 97% consider AWRE important for their business
  • 93% were satisfied with meeting the right buyers from their target markets
  • 93% overall exhibitor satisfaction
  • 90% were satisfied or very satisfied with the quality of visitors to their stand
  • 2,461 total visitor attendances

AUSPACK EXPO

AUSPACK Expo within Sydney Showgrounds with 2 aisles of blue carpet

AUSPACK is the southern hemisphere’s largest and most prestigious event on the processing and packaging calendar, bringing together thousands of leaders to experience world-class equipment, technology and solutions. AUSPACK will be underpinned by a series of standout educational & networking opportunities to engage, inform and inspire. AUSPACK embodies the innovation of the food, beverage and pharmaceutical processing and packaging industry.  

Event Details

  • Event Frequency: Annually.
  • Location: Alternates between Sydney and Melbourne.
  • Audience: B2B (trade-only).
  • Category: Packaging and Processing.
  • Website: https://www.auspack.com.au/

Statistics

  • 94% of exhibitors were satisfied with the show’s ability to deliver high quality visitors.
  • 95% of exhibitors were satisfied with the value of sales leads generated.
  • 51% of visitors indicated that AUSPACK was the only industry show that they needed to attend.
  • 93% of visitors were satisfied with the display of technology.
  • 6,251 total attendance
  • 1,104 qualified VIP buyers
  • 351 exhibiting companies
  • 87 international exhibitors

BRISBANE TRUCK SHOW

Brisbane Truck Show with large hanging banner and large trucks on display

The Brisbane Truck Show is staged by Heavy Vehicle Industry Australia (HVIA), the national association representing and advancing the interests of manufacturers and suppliers of heavy vehicles and their components, equipment and technology. The Brisbane Truck Show is far more than a trade exhibition. It is a showcase of the amazing capabilities and capacity of the Australian heavy vehicle industry. It is now over fifty years since the first Brisbane Truck Show (formerly the Queensland Truck Show) in 1968.

Event Details

Statistics

  • 23% of attendees were Owners/Directors/CEO’s/Managers.
  • 11% international visitors.
  • 33,754 total attendees in 2017.
  • 6,592 visitors on opening day.
  • 281 exhibitors.
  • 700 students.

EDUTECH EXPO

EduTECH Expo aerial view with large crowds networking

EduTECH is an annual event where the entire education and training sector gather together to learn, debate, exchange ideas and be inspired by the very latest in education thought leadership. EduTECH is the only event in the country that brings together the entire lifecycle of education under one roof. This hybrid festival for education attracts over 10,000 people across the entire global education and training sector to learn, debate, exchange ideas and be inspired.

Event Details

AUSRAIL EXPO

AusRAIL Expo in front of Downer expo booth and crowds chatting

AusRAIL is the largest rail industry event in Australia and New Zealand. Hosted by the Australasian Railway Association the annual event, brings together all facets of the rail industry under the one roof over three days, incorporating an expansive conference program combined with an extensive trade exhibition. AusRAIL is also supported by: Institute of Railway Signal Engineers (IRSE), Railway Technical Society Australasia (RTSA) and the Rail Track Association Australia (RTAA). AusRAIL (even years) and AusRAIL PLUS (odd years) have been noted as forums that positively influence the rail sector both commercially and economically.

Event Details

  • Event Frequency: Annually.
  • Location: Alternates between All States of Australia.
  • Audience: B2B (trade-only and registration is required).
  • Category: Railways
  • Website: https://www.ausrail.com/

SYDNEY INTERNATIONAL BOAT SHOW

Sydney International Boat Show Expo aerial view with Yamaha boats on display

The Sydney International Boat Show was launched as a standalone event in 1968. Prior to this it was common for boats to be displayed as part of a motor show or at the Royal Easter Show. For the 50th Sydney International Boat Show in 2017, they have returned fully to Darling Harbour. Again in 2019, the undercover displays are located within the vast International Convention Centre – Sydney, and the spectacular marina displays just minutes away on Cockle Bay.

Event Details

Conclusion:

To summarise, exhibitions are all about trial and error, you won’t know its full capacity until you really test the waters – your goal is to make sure each exhibition does better than the previous. Consider these top B2B trade shows in Australia as a start to your exhibition journey, there is no simple winning formula, but there are ways to ensure you get the most out of your booth. Make sure that you are presenting yourselves as professionally as possible and have a strategy in place to bring in visitors to educate them about your product or service. UCON Exhibitions will provide you insight from the many custom booths we have built and offer the best solution based on our experience. Reach out and let’s run through some options.

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